Amagi Media Labs IPO Details
Amagi Media Labs Limited is a global advertising technology (AdTech) company that provides cloud-managed solutions for advertising on Connected TV (CTV) and digital video platforms. Founded in 2008 and headquartered in Bengaluru, India, the company enables advertisers and media owners to plan, buy, optimize, and measure targeted video advertising campaigns across streaming platforms.Amagi has a strong international presence, particularly in the United States, and works with leading broadcasters, streaming platforms, and advertisers worldwide. Its technology-driven platform focuses on data analytics, automation, and performance measurement, helping brands improve ad efficiency while enabling content owners to maximize monetization of their digital inventory.The company operates across multiple global subsidiaries and has positioned itself as a key player in the rapidly growing CTV and digital video advertising ecosystem.
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Price Range
₹343 – ₹361
Lot size 41 — ₹14801 *Min Investment
Issue Size
₹1789 Cr
Schedule of Amagi Media Labs Limited IPO
IPO Opens
13 Jan, 2026
Open Date
PendingIPO Closes
16 Jan, 2026
Close Date
PendingUPI Mandate
16 Jan, 2026
UPI 5 PM
PendingAllotment
19 Jan, 2026
Allotment
PendingRefunds
20 Jan, 2026
Refund
PendingShare Credit
20 Jan, 2026
Shares Credit
PendingListing
21 Jan, 2026
Listing
PendingMandate Ends
31 Jan, 2026
Mandate End
PendingAnchor 50%
14 Feb, 2026
Anchor Lock 50%
PendingAnchor 100%
15 Apr, 2026
Anchor 100%
PendingIPO Issue Details
| Parameter | Details |
|---|---|
| IPO Type | 100% Book Built Issue |
| Issue | Fresh Issue + OFS |
| Total Shares Offered | Up to 4,95,46,221 shares |
| Fresh Issue | 2,26,03,878 shares |
| Offer for Sale | 2,69,42,343 shares |
| Face Value | ₹5 per share |
| Issue Price / Price Band | ₹343 – ₹361 / ₹1789 Cr |
| Minimum Lot Size | 41 |
| Market Maker | Not applicable (Mainboard IPO) |
| Listing At | BSE , NSE |
IPO Lot Size
Investors can bid for a minimum of 41 shares and in multiples of 41 shares thereafter.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) This is the minimum application a retail investor can apply. | 1 | 41 | ₹14,801 |
| Individual investors (Retail) (Max) Maximum investment limit under retail investor category. | 13 | 533 | ₹1,92,413 |
| S-HNI (Min) Small HNI minimum investment threshold. | 14 | 574 | ₹2,07,214 |
| S-HNI (Max) Maximum bid allowed in Small HNI category. | 67 | 2,747 | ₹9,91,667 |
| B-HNI (Min) Big HNI category applies above S-HNI limits. | 68 | 2,788 | ₹10,06,468 |
🎯 Objective of the IPO
Utilization of Net Issue Proceeds (As per DRHP)
🏥
Funding Capital Expenditure
➡ No capital expenditure funding is planned from IPO proceeds.
₹ Zero Lakhs💼
Working Capital Requirement
Funds required to support day-to-day business operations and expansion activities to strengthen financial flexibility.
₹ No Clearity💳
Repayment of Borrowings
Repayment of certain outstanding loans to reduce debt burden and interest cost, improving capital structure.
➡ No debt repayment from IPO funds.📈
General Corporate Purposes
For business growth initiatives, branding, operational strengthening and contingencies as permitted under SEBI guidelines.
Up to 15% of Issue SizeStrengths & Weakness
from DHRP
👍 Top 3 Major Strengths
- 1️⃣ Strong Leadership in Connected TV (CTV) AdvertisingThe company is a leading player in the fast-growing Connected TV (CTV) advertising segment, with deep expertise in programmatic advertising, data analytics, and measurement solutions for streaming platforms.
- 2️⃣ Global Presence with Strong US Market ExposureA significant portion of revenue is generated from international markets, especially the United States, giving the company access to large advertisers and premium media partners.
- 3️⃣ Technology-Driven, Scalable Business ModelAmagi operates a cloud-based, asset-light platform, which allows scalability without heavy capital expenditure. This improves operating leverage as revenues grow.
👎 Top 3 Major Weaknesses
- 1️⃣ High Dependence on Advertising Spending CyclesThe company’s revenue is closely linked to advertising budgets, which can be affected by economic slowdowns, reduced marketing spends, or changes in advertiser behavior.
- 2️⃣ Significant Revenue Concentration from Key MarketsA large share of revenue comes from a limited number of geographies and customers, which exposes the company to regional or client-specific risks.
- 3️⃣ Intense Competition in the AdTech IndustryThe digital advertising and CTV space is highly competitive, with global technology companies and new entrants, which may impact pricing power and margins.
📊 Peer Comparison
Comparison of Amagi Media Labs Limited with listed industry peers
| Company | Revenue (₹ Cr) | Profit After Tax | EBITDA Margin | RoNW | Business Focus |
|---|---|---|---|---|---|
| Amagi Media Labs Limited | Not disclosed publicly (Pre-IPO)* | Loss-making / near breakeven* | Improving (asset-light model) | N/A | CTV advertising platform for publishers & advertisers |
| The Trade Desk | ~$2.0 bn | ~$580 mn | ~42% | ~18–20% | Demand-side platform (DSP) focused on CTV & programmatic ads |
| Magnite | ~$600 mn | Loss-making | ~30% | Negative | Sell-side CTV monetization platform |
| PubMatic | ~$280 mn | ~$55 mn | ~34% | ~14% | Programmatic & CTV ad monetization |
📊 IPO Subscription Status
Updated Subscription Data — Category Wise
| Day / Time | QIB | NII (HNI) | Retail | Total |
|---|---|---|---|---|
| Shares Offered / Reserved | WAIT | WAIT | WAIT | WAIT |
| Day 1 — 13-01-26 (5:00 PM) | WAIT | WAIT | WAIT | WAIT |
| Day 2 — 14-01-26 (5:00 PM) | WAIT | WAIT | WAIT | WAIT |
| Day 3 — 15-01-26 (5:00 PM) | WAIT | WAIT | WAIT | WAIT |
Key Performance Indicators
As per Red Herring Prospectus (₹ in Million)
Financial KPIs
| KPI | Sep 30, 2025 | FY 2024-25 | FY 2023-24 | FY 2022-23 |
|---|---|---|---|---|
| Revenue from Operations | 7,048.23 | 11,626.37 | 8,791.55 | 6,805.58 |
| Gross Profit | 4,905.35 | 8,060.37 | 6,075.10 | 4,405.54 |
| Gross Margin | 69.60% | 69.33% | 69.10% | 64.73% |
| Adjusted EBITDA | 582.25 | 234.86 | -1,555.33 | -1,403.42 |
| Adjusted EBITDA Margin | 8.26% | 2.02% | -17.69% | -20.62% |
| PAT | 64.70 | -687.14 | -2,450.01 | -3,212.68 |
Operational KPIs
| KPI | Sep 30, 2025 | FY 2024-25 | FY 2023-24 | FY 2022-23 |
|---|---|---|---|---|
| Number of Customers | 481 | 463 | 396 | 283 |
| Customers > USD 1 mn Revenue | 11 | 28 | 22 | 19 |
| Net Revenue Retention | 126.81% | 126.90% | 121.55% | NA |
| Total Ad Impressions (bn) | 18.23 | 26.12 | 17.12 | 19.44 |
| Distributors | 384 | 329 | 298 | 205 |
| Content Hours Processed | 728,907 | 581,261 | 279,285 | 138,637 |
Additional KPI
| KPI | Value |
|---|---|
| Average Revenue per Employee (₹ mn) | 13.15 |
| Revenue Growth (FY25) | 32.24% |
| PAT Margin (FY25) | -5.62% |
| Business Model | Asset-light, Cloud-based |
🔍 EBITDA Meaning
Earnings before interest, tax, depreciation & amortisation.
Financials of Amagi Media Labs
📌 Company Details
Important corporate information of the company
Company Name
Amagi Media Labs Limited
Industry
Advertising Technology (AdTech) / Connected TV Advertising
CIN
U73100KA2008PLC045144
Registered Office
Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru – 560076, Karnataka, India
Corporate Office
Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru – 560076, Karnataka, India
Website
https://www.amagi.com
Company Secretary & Compliance Officer
Mr. Sridhar Muthukrishnan — Email: compliance@amagi.com
🔹 IPO Lead Managers & Registrar
Contact & Registration Details for IPO Support
Book Running Lead Managers
Kotak Mahindra Capital Company Limited
Citigroup Global Markets India Private Limited
Goldman Sachs (India) Securities Private Limited
IIFL Capital Services Limited
Avendus Capital Private Limited
Citigroup Global Markets India Private Limited
Goldman Sachs (India) Securities Private Limited
IIFL Capital Services Limited
Avendus Capital Private Limited
Lead Manager Website
SEBI Registration
Registered with SEBI as Merchant Bankers
Lead Manager Role
Book Running Lead Managers to the Offer
Registrar to the Issue
MUFG Intime India Private Limited
Website
Toll-Free / Contact
1800 1020 878 / +91 22 4918 6000
Investor Help Email
ipo.helpdesk@in.mpms.mufg.com
Registrar Office Address
MUFG Intime India Private Limited,
C-101, Embassy 247, LBS Marg,
Vikhroli (West), Mumbai – 400083, Maharashtra, India
C-101, Embassy 247, LBS Marg,
Vikhroli (West), Mumbai – 400083, Maharashtra, India
IPO Status / Application Tracking
👤 Promoters of Amagi Media Labs Limited
Mr. Baskar Subramanian
Promoter, Co-Founder & Chief Executive Officer
• One of the founders of the Company
• Responsible for overall strategy and leadership
• Extensive experience in media, advertising and technology sectors
• Associated with the Company since inception
• Responsible for overall strategy and leadership
• Extensive experience in media, advertising and technology sectors
• Associated with the Company since inception
Ms. Srividhya Srinivasan
Promoter, Co-Founder & Chief Technology Officer
• Co-founder of the Company
• Leads product development and technology platform
• Strong background in engineering and technology leadership
• Associated with the Company since inception
• Leads product development and technology platform
• Strong background in engineering and technology leadership
• Associated with the Company since inception
Mr. Arunachalam Srinivasan Karapattu
Promoter & Co-Founder
• Co-founder of the Company
• Plays a key role in business development and strategic initiatives
• Experience in media and digital businesses
• Associated with the Company since inception
• Plays a key role in business development and strategic initiatives
• Experience in media and digital businesses
• Associated with the Company since inception
FAQ
Amagi Media Labs Limited is launching a Mainboard IPO comprising a
Fresh Issue of ₹816 crore and an Offer for Sale of 2,69,42,343 equity shares
of face value ₹5 each. The issue is a 100% Book Built Issue.
The price band for Amagi Media Labs IPO is ₹343 – ₹361 per equity share.
The minimum bid lot size and retail application amount will be announced
in the final prospectus and IPO timetable.
The net proceeds from the fresh issue will be utilised towards
funding working capital requirements,
investment in subsidiaries, and
general corporate purposes.
The equity shares are proposed to be listed on
BSE Limited and National Stock Exchange of India Limited (NSE).
The registrar to the issue is MUFG Intime India Private Limited
(formerly Link Intime India Private Limited).
Investors can apply for the IPO through:
✔️ ASBA facility via bank net banking
✔️ UPI through SEBI-registered stock brokers
✔️ Applications supported by blocked amount (ASBA)
The application money will remain blocked until allotment.
✔️ ASBA facility via bank net banking
✔️ UPI through SEBI-registered stock brokers
✔️ Applications supported by blocked amount (ASBA)
The application money will remain blocked until allotment.
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